Some Shark Tank entrepreneurs make a product that viewers simply can’t refuse.
For the past 12 months, Mark Cuban, Daymond John, Lori Greiner, Barbara Corcoran and other Sharks have continued their search to invest in the best businesses and products that America has to offer.
Lucky viewers at home have the power to see a clever and unique item and purchase it almost instantly.
“The Shark Tank effect is real,” Olympian Sanya Richards-Ross exclusively shared with Us Weekly after introducing her Coordinates matching pajama sets in season 16. “The exposure to such an incredible audience, the opportunity to tell the story of your brand in the most authentic way, plus the timing? We couldn’t have asked for more. We sold almost 70 percent of our inventory in 48 hours. It was a dream come true.”
As for MOSH CEO and cofounder Patrick Schwarzenegger, he was able to introduce the brain brand’s popular protein bars to a whole new audience.
“Shark Tank was an incredible opportunity to share MOSH’s mission with millions of people who care about brain health as much as we do,” he shared with Us. “The exposure brought us closer to a community of passionate individuals, and the feedback from both the Sharks and viewers inspired us to double down on our vision of making brain fuel as accessible and delicious as possible.”
Before Shark Tank returns on ABC Friday, January 17, at 8 p.m. ET, keep reading to see what items impressed Us in 2024:
MOSH Protein Bars
Founded by Maria Shriver and her son Patrick Schwarzenegger, MOSH’s mission is to encourage proactive brain care through education, research and nutritious products like their protein bars.
“In 2025, more people are prioritizing their cognitive and physical health and MOSH is right there with them,” Schwarzenegger, 31, told Us. “Our bars are not just a snack; they’re a step toward supporting brain and body health. As we continue to innovate and grow, we’re excited to offer even more ways to fuel wellness for both body and mind in the year ahead.”
Little Saints
Entrepreneur Megan Klein had the opportunity to introduce the Sharks to Little Saints, her line of zero-sugar, non-alcoholic cocktails and spirits fueled by mushrooms that mimic the experience of traditional drinks without the negative effects.
Although she passed on an offer from Rashaun Williams and Kevin O’Leary, Klein continues to grow Little Saints especially during Dry January.
“No one wants to stop drinking while they socialize, so they’re going to be looking to drink things without alcohol or sugar, and with functional ingredients like lion’s mane mushroom,” Klein told Us. “Little Saints checks all of those boxes, and we’re excited to help people reach their health and socializing goals at the same time.”
Coordinates
Olympic athlete and The Real Housewives of Atlanta alum Sanya Richards-Ross and her husband Aaron Ross introduced their line of unique sleepwear, loungewear and lifestyle apparel for adults and children alike.
While Coordinates soared during the winter season with their holiday-themed pajamas, the company has big plans for the year ahead after scoring a deal with Robert Herjavec.
“We have some exciting new collections coming in 2025,” Richards-Ross, 39, teased to Us. “Our inspirational collection however, the one that Robert fell in love with on Shark Tank, will always be a staple part of our brand. We want to inspire people to ‘Live In The Dream.’ This collection will have its own everyday sets in 2025.”
FOAM Coolers
Chad Lee and David Kittle impressed Us with their innovative FOAM Coolers. The world’s first lightweight, durable cooler made from EVA foam offers an affordable and practical solution for casual outings like beach trips and pool days.
Since airing on Shark Tank, FOAM Coolers are now available in select Target stores.
“We set out to create a lightweight, floating cooler that’s perfect for your adventures, and because of you, that dream is thriving,” the founders shared via Instagram in November 2024. “Thank you for choosing small and supporting innovation!”
Sugardoh
Shark Tank viewers looking for a product that helps with hair removal were blown away by Sugardoh’s at-home sugaring kits. The company offers an all-natural, compostable sugaring kit that not only effectively removes hair, but also exfoliates and soothes the skin, making hair removal a kinder experience altogether.
While founder Aliyah Marandiz didn’t receive an offer, Ulta Beauty named Sugardoh one of the Black-owned brands of the year.
HYPD Footwear
Cheng Kue and Marc Herzberger created a shoe company that makes custom and licensed slides. Whether shoppers want to display their favorite college football team or their company logo on their feet, Hypd Footwear can do it.
In an added twist, all of their slides are also interchangeable allowing shoppers to have multiple looks in one shoe.
Let Them Eat Candles
Loree Sandler and Bob Michelson created an edible, chocolate candles business to make celebrations even more tasty. With candles available in dark and milk chocolate flavors, partiers can now light their candles, make a wish and eat!
BucketGolf
Regardless of how much — or how little — you play golf, brother-sister duo Tyler and Jen Simmons wanted to create a product that allows the game to be accessible to more players.
BucketGolf simplifies golf by turning it into a portable, easy-to-set-up backyard experience that anyone can play.
NineteenTwenty Clothing
Looking for outerwear that offers more than just warmth? NineteenTwenty Clothing may just be your fashion brand. The company provides convertible jackets and windbreakers that easily morph into bags, blankets and pillows.
If you missed their pitch during season 16, the company promises their next drop of clothing is coming in the middle of January.
Related: 5 Things to Know About New ‘Shark Tank‘ Shark Daniel Lubetzky
Amanda Stronza/Getty Images for SXSW Daniel Lubetzky is officially the newest Shark on ABC’s hit entrepreneurial show Shark Tank. “After five seasons as a recurring Shark on Shark Tank, I’m excited to share that I am officially joining ABC Shark Tank as a regular Shark!” Lubetzky announced via Instagram in September 2024. He added, “It’s […]
Genius Litter
Entrepreneur Ramon Van Meer created a purrfect item for animal lovers thanks to his cat litter that indicates your cat’s health.
The secret to his product are silica crystals that change color when certain impurities are present in a cat’s urine. This gives cat owners early warning of potential trouble so they can get them the proper care. As a bonus, the company feeds 10 shelter cats for every bag sold.
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