25 Black-Owned Beauty Brands on Amazon We’re Shopping Right Now

Everybody’s skin is different, which means everyone has different beauty and skincare needs. Products that might work on lighter skin may not work as well for Black skin. Therefore, it can be helpful to get beauty products from someone who understands your skin best. You can find a number of Black-owned beauty brands on Amazon, which have everything you need to look and feel your best. Check out a few of our favorite skincare, beauty and haircare products, below.

8 Black-Owned Skincare Companies with Next-Level Products

1. Glowy Moisturizer: Flora and Noor Vitamin C Moisturizer brings life and moisture back into your skin. The brand, founded by Jordan Karim, targets melanin-rich skin. It’s inclusive, clean, vegan and cruelty-free.
2. Brightening Toner: Bolden Skin Brightening Toner is a fan favorite for those looking to brighten their complexion with a clean and high quality product. Bolden, whose tagline is “skincare for melanin rich skin,” comes from Chinelo and Ndidi, two women who met at boarding school in Nigeria.
3. Soothing Body Butter: Those looking to target dry skin and eczema should try P.U.R.E. Whipped Shea Butter, which is soothing and moisturizing. Shea Radiance was started by Funlayo Alabi in the kitchen of her Maryland home, with a goal to combat skin issues.
4. SPF Moisturizer: Protect Your Light Daily SPF Moisturizer is vegan and cruelty-free, offering both hydration and SPF30 skin protection. Keys Soulcare was started by none other than singer-songwriter Alicia Keys, offering a wide range of products developed by dermatologists.
5. Cleansing Wipes: Loved01 Face and Body Cleansing Wipes are fragrance-free and they’re suitable for oily or blemish-prone skin. Removes dirt and makeup without stripping your skin of necessary oils. The brand was created by singer John Legend, who wanted to make affordable yet sustainable skincare products.
6. Foaming Cleanser: AbsoluteJOI Gentle Foaming Hydrating Facial Cleanser is soap-free and it’s suitable for all types of skin. The brand was founded by Dr. Anne Beal, a physician who looks to combat aging naturally.
7. Facial Serum: ML Delicate Beauty All-natural face serum includes vitamin C, hyaluronic acid and ferulic to hide dark spots and heal acne scars. But the ML Manuela Lubin Delicate Beauty brand offers all kinds of skincare products. It’s also Black-, veteran- and family-owned, making affordable clean beauty product.
8. Face Firming Cream: To look young forever, Natural Radiant Life Face Firming Cream contains a slew of nourishing ingredients, including citrus and peptides. It has an intensive lifting and firming effect, to increase elasticity and tighten saggy skin. Natural Radiant Life looks to empower women of color, from all over the world.

8 Must-Have Makeup Products From Black-Owned Beauty Brands

1. Concealing Foundation: IMAN Concealing Foundation is just one product from Iman we love. It’s smooth and offers buildable spot coverage. The brand has a wide range of makeup “for all Women with Skin of Color.”
2. Shimmery Eyeshadow: The Mented Cosmetics Eyeshadow Palette comes in Everynight or Chocolate Brown shades. The brand sells makeup for face, lips and more, with the tagline: “Makeup Made with Your Melanin in Mind.”
3. Matte Lipstick: The Lip Bar Nonstop Liquid Matte Lipstick comes in 16 shades and it contains beneficial amounts of Vitamin E and Jojoba oil. But The Lip Bar has more than red lipstick — the brand boasts “pigments that pop, hues that hit different, and budge-proof shades that won’t stop.”
4. Mascara: If you’re seeking out extra voluminous lashes, Extremely Bossy By Nature Mascara is for you. The brand, Bossy Cosmetics, creates “beauty for ambitious women.” Founder Aishetu Fatima Dozie started her career in finance, but eventually pursued her passions, which lay in makeup.
5. Eyeliner: Black Opal Smudge-Free Eyeliner is a must-have — it’s water-proof, and it comes in several colors. The company, Black Opal, was created in 1994, by a chemist who wanted to help his Jamaican wife find makeup that matched her skin.
6. Eyebrow Gel: Filling in, tinting and sculpting your eyebrows has truly never been easier than with Juvia’s Place Eyebrow Gel. The brand, Juvia’s Place is the brain child of Chichi Eburu. She looks to make skincare more widely accessible, particularly for those with darker skin.
7. Setting Powder: Beauty Bakerie’s Setting Powder Foundation has a matte finish that works to minimize fine lines, pores, and imperfections. The company has a wide range of products and highlights the intersection of beauty and culture.
8. Eyebrow Brush: Eva Jane’s Spoolie Brow Lash Brush promises perfectly groomed brows for less than $10. The brand comes from celebrity makeup artist Eva Jane Bunkley, who wants to “make beauty easier.” Her line has everything from brushes to lip paint.

   Related: The Sephora Savings Event Is Live! Here’s Everything We’re Shopping
   

   It’s the most wonderful time of the year — aka the Sephora Savings Event! As someone who has maintained VIB Rouge status since high school, this is my Black Friday. Every single item at Sephora — including skincare, haircare, fragrance, makeup and body care — is marked down from November 5 through November 11, 2024. […]

9 Essential Hair Products From Black-Owned Haircare Companies

1. Styling Cream: Uncle Funky’s Daughter Good Hair Conditioning Styling Creme helps detangle, smooth and style your hair. It blends fortifying safflower oil, silk and oats. Uncle Funky’s Daughter makes natural hair care easy, with a wide range of natural products.
2. Hair Mask: EcoSlay Matcha Boost Quinoa and Keratin Protein Hair Treatment is full of plant-based nutrients that bring life back to your dry, damaged locks. Adria Marshall founded Ecoslay as a sustainable haircare line, targeting curly or coily hair.
3. Leave-In Conditioner: PATTERN Leave-In Conditioner gives your hair with rich moisture, containing a wide range of healthy natural ingredients. Black-ish star Tracee Ellis Ross created PATTERN to include a variety of products for Black hair.
4. Beard Balm: Scotch Porter Beard Balm is one of the best for men’s grooming — it encourages growth, while moisturizing hair and skin. And the rest of the Scotch Porter contains nutrient-rich products that benefit your well-being long-term.
5. Curly Hair Spray: Flawless’ Hydrating Curl Refresher combines shea butter, seed oils and cocoa butter, bringing glorious hydration. Actor Gabrielle Union created the brand to celebrate curls, diversity and style versatility.
6. Heat Protectant: Keep your hair safe from damage with Rucker Roots’ Leave In Heat Protectant. The brand’s co-founders the Rucker sisters want to provide “natural hair care for the whole family.”
7. Hair Ties: Snap Hair Ties for Thick Curly Hair come in four colors, made to hold back thick, curly hair — without breaking or damaging your luscious locks. The brand, SWIRLYCURLY prides itself on “making natural hair easy.”
8. Shower Cap: For some, wash day only comes once or twice a week and a Hairbrella Shower Cap may come in handy. The Hairbrella brand was created by Tracey Pickett, who wanted to make a fashionable hair cover for showers, rainy weather, and worse.
9. Volumizing Spray: Give your hair some added life with Hair Rules Volumizing Spray. It adds volume while preventing frizz and flyaways. The brand, hair rules, is on a mission to help folks “love the texture” of their hair.