What to Buy on Prime Day: 15 Smart Picks and What to Avoid

For Amazon lovers and anyone like me who lives for a deal, the wait is over: Prime Day 2025 is finally here. And the sales are just as good as we imagined they’d be.  

Amazon Prime Day includes millions of deals across fashion, kitchen, home, travel, beauty, and more. Even items that you don’t see discounted outside of the winter holiday season are marked down. You can score comfy Brooks sneakers, Samsonite luggage, Apple watches, Carote cookware, and more for up to 60 percent off. Keep reading for what you should buy on Prime Day (and what you shouldn’t).

The Best Amazon Prime Day Deals Overall

Buy: Apple Tech

Apple Watch SE (2nd Generation)

Apple products are going for some of their lowest prices, so now’s the time to grab gems like this smartwatch that lets you track your health, send texts, make phone calls, and listen to music. It can almost replace your phone, making it a savvier purchase than a pretty watch that simply tells time.

Buy: Summer Travel Gear

Apple AirTag

Invest in this sleek tracker from Apple that easily pairs with your iPhone through the “Find My” app. Skip the bulky trackers that require you to download new apps, that don’t encrypt your communications, and don’t make a sound when your belongings are detected.

Buy: Rarely-Discounted Dyson Hair Tools

Dyson Supersonic Nural Hair Dryer

This hair dryer is one of the best we tested, with its assortment of attachments (more than most). It works quietly — on all hair types — and its heat technology is so smart, it automatically senses what setting is right for your hair. You’d be hard-pressed to find this on sale throughout the year, so grab it while it’s marked down.

Buy: One-and-Done Electronics 

Charmast Portable Charger with Built-In Cables

Scroll past all those old school chargers that still need a cord and grab this option with everything built in. The compact charger lets you juice up multiple devices at once, and it’s compatible with iPhone and Android. Right now, it’s at its lowest price ever.

Buy: Toys

Lego Classic Large Building Toy Set

If ever there was a time to buy toys, it’s now, while they’re on sale for Prime Day. Grab a box or two (or more) of these large Lego sets to get ahead of your holiday shopping and unpredictable tariffs that may double the price of many toys this year.

Buy: Kitchen Appliances You Can Easily Transport

Ninja Crispi 4-in-1 Glass Air Fryer

You can make a full, personal-sized meal in this air fryer, then cover it using one of the included lids, and take it to go. When the Ninja Crispi first dropped, it sold out so quickly, now it’s on sale at Amazon. And, the pieces stack seamlessly for easy storing.

Buy: Versatile Luggage

Samsonite Underseat Carry-On

Travelers can rejoice that this Samsonite luggage is compact enough to count as a personal item and fits under most airline seats. It has 360-degree spinning wheels, multiple pockets, and a built-in USB port. It also includes a trolley sleeve in case you want to slide it on top of another piece of luggage.

Buy: Hands-Off Home Cleaners

iRobot Roomba Combo i5+ Self-Emptying Robot Vacuum and Mop

Instead of buying an upright vacuum cleaner that you have to lug from room to room, and a mop that needs a bucket and wringer, snag this hands-off cleaning tool that does the job of both — but more efficiently. The self-emptying two-in-one robot vacuum creates a map of where to clean, and it can be controlled via voice command.

Buy: Patio Furniture

Flamaker 3-Piece Wicker Patio Furniture Set 

Sure, you could wait until the end of summer to buy patio furniture, hoping to score a big deal, but then you’ll have to wait an entire year to use it. Plus, Prime is the best time to grab sets like this wicker outdoor furniture that’s been added to countless wishlists and has nearly 7,500 perfect ratings. 

Buy: All-Season Footwear

Brooks Ghost 16 Running Shoes

Brooks running shoes are some of the comfiest to walk around or work out in — just ask Jennifer Garner. So take this Prime Day deal as a sign to grab yourself a pair instead of summer sneakers that won’t hold up in November. They were even given the American Podiatric Medical Association (APMA) Seal of Acceptance for promoting good foot health.

Buy: Pants for Year-Round Wear

Levi’s Wedgie Straight Jeans

Instead of only going for white denim this season, mix it up with these classic wash Levi’s jeans that you can also wear after the weather changes. One reviewer confirmed, “The more you wear them, the better they fit.” They also love that the pockets are not shallow and that the denim is thick.

Buy: Summer Fashion

The Drop Britt Tiered Maxi Dress

On the contrary, this sleeveless summer dress is the perfect warm weather staple that’ll get you through the next few months of sky-high (literally) temperatures. Wear it with espadrille wedges and a straw clutch when you want to dress it up, or go casual with slide sandals and a beach bag on chill days.

Buy: Summer Skincare

EltaMD UV Daily SPF 40 Face Sunscreen Moisturizer

This popular face sunscreen has been purchased multiple times by more than 100,000 shoppers for good reason: It’s lightweight, non-greasy, and it doesn’t leave a white cast. Even shoppers with sensitive skin highly recommend it. And with more beach and pool days ahead, it’s the perfect time to stock up.

Buy: Space-Saving Home Goods 

Carote 19-Piece Nonstick Cookware Set

What really makes these pots and pans stand out from the basic cookware set you may be tempted to buy right now are the detachable handles. They make storing them simple, especially when you need to stick pots in the fridge. Right now, the set is 50 percent off, nearly its lowest price ever.

Buy: Smart Outdoor Tools

Grampa’s Weeder The Original Stand Up Weed Puller

This is not your grandma’s weeding tool — apparently it’s your grandpa’s, and it’s brilliant. The long handle means no more getting down in the dirt on all fours to remove unwanted weeds from your garden. It’s also a better (read: safer) option than those chemicals you may have considered purchasing this Prime Day. 

Buy: Back to School Essentials

Apple MacBook Air 13-Inch Laptop

While it might feel like school just let out, it’s never too early to start preparing for the next school year — especially when the savings are this good. Get big-ticket items while they’re marked down, like this MacBook Air that’s part of Prime Day’s Off to College storefront.