Earle reposted and commented on Cooper's video in which the 'Call Her Daddy' host called out Earle for starting 'fake drama'
Credit: Dia Dipasupil/FilmMagic; Kevin Mazur/Getty
NEED TO KNOW
- Alix Earle has a message after Alex Cooper challenged the influencer to share her side of their alleged feud
- Rumors of a feud began circulating in March 2025 when Earle’s Hot Mess podcast abruptly departed Cooper’s Unwell Network
- Cooper accused Earle of starting “fake drama” after Earle liked and reposted several posts criticizing Cooper
Alix Earle has weighed in after Alex Cooper posted a video accusing the fellow influencer and skincare brand founder of starting "fake drama" regarding her departure from Cooper's Unwell Network.
Earle, 25, took to the comment section of a TikTok video Cooper, 31, shared on Monday, April 13. In the video, Cooper said that there was "no NDA" preventing Earle from sharing her side of their alleged feud, encouraging her to speak out.
"Okay on it!!" Earle replied in the comments, while also reposting the video on her own Tiktok profile.
“Hey girl, the passive aggressive reposts and the likes and the commenting on things — I’ve got to call you out here,” Cooper said in her original video. “You’re going to need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself.”
Cooper also tagged Earle in the caption.
Cooper's clip came after Earle reposted a video on TikTok of another content creator calling Cooper “so awful” and comparing her to "an ambulance chaser" for "profiting" from women's vulnerable moments through Cooper's Call Her Daddy podcast last week.
A representative for Earle did not immediately respond to PEOPLE’s request for comment.
Rumors of a feud began when Cooper's Unwell network dropped Earle's Hot Mess podcast in February 2025. Days before, fans had speculated the two influencers were at odds as Earle was absent from an Unwell Super Bowl party in New Orleans earlier that month.
Cooper, who has long served as the host of Call Her Daddy since 2018 alongside her ex-cohost Sofia Franklyn, expanded her podcasting empire into the Unwell Network in August 2023. The Network boasts a number of influencer-hosted podcasts.
Earle was among the first influencers signed to major podcast deals on the network, alongside fellow influencer Madeline Argy, who continues to host Pretty Lonesome for the network.
Credit: Alex Cooper/TikTok
Cooper addressed Earle’s exit in a TikTok post in March 2025, writing, “Alix not being able to podcast has nothing to do with Unwell. Idk why she can’t/what’s going on. Unwell gave her everything back she owns her IP.”
Credit: Alex Cooper/TikTok
Two months later, when asked about the end of her relationship with Unwell in an interview with the Wall Street Journal, Earle said, “That was, behind the scenes, a little bit of a hot mess.”
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Earle also seemed to hint at an alleged feud in August 2025 with another pointed comment on TikTok. When a fan asked her to “tell us what happened with Alex Cooper,” the influencer wrote back, “How much time do you have?"
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