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Alan Cumming, Billy Porter Model Jockstraps in Sexy ‘Real Nasty Pigs of New York’ Campaign (Exclusive)

Think powerful images, candid interviews and a rare glimpse into what it really means to be queer in the Big Apple today. The campaign was lensed by Nasty Pig’s Art Director and Photographer, Sam Waxman, while Lil Internet (the genius behind Beyoncé’s “No Angel”) brings the visuals to life with video that lend a voice and veracity to photos that already speak volumes.

Just as hype-worthy is the featured talent, which include stage-and-screen legends Alan Cumming and Billy Porter, longtime Paper Magazine editor-in-chief Mickey Boardman, quintessential downtown It girl Linux and freestyle musician-slash-model Yves Mathieu.

Related: Billy Porter Recalls Going to Pride for the 1st Time at 19 Years Old

Pride Month is in full swing, and LGBTQIA+ icon Billy Porter is reflecting on his first time celebrating 35 years ago. “The first time that [Pride] was remotely a thing in my mind, I was probably 19,” Porter, 54, told Us Weekly exclusively at iHeartRadio and P&G’s Can’t Cancel Pride Event. “I was brought to […]

Each takes center stage in the campaign, as the series holds space for all 10 stars to share their stories with raw honesty that only comes from knowing you look damn good.

They dish on (very) personal experiences, the importance of owning your identity and more – all with that unapologetic realness that Nasty Pig has championed since they opened up shop circa 1994. Today it’s one of the most recognizable gay clothing brands on the market, worn by celebrities such as Madonna and Frank Ocean, to name but a few.

Of course, Porter, 55, is another stan — and was quick to spill the tea: “There’s a sex-positive energy that comes with the founders and the brand,” he said. “Nasty Pig was the first brand that had all different kinds of people. This brand makes me feel sexy when I put it on — I felt seen.”

The same could be said for Cumming, 59, who gave new meaning to “cheeky” when he revealed his inner thoughts about his undies: “It’s kind of hilarious I’m wearing this comfy, cozy, cute fuzzy thing, but underneath it I’ve got a vinyl jockstrap on… you feel nice and sexy but it’s also comfy and wearable. Over the years, [Nasty Pig] has expanded outside leather and vinyl.”

The Tony-and-Emmy-winning actor added, “I love a jockstrap. Obviously, for the support, but it feels sexy. It’s slightly subversive to wear a jockstrap… I wear one every single day of my life.”

For such brazen imagery, David Lauterstein — the CEO and co-founder, along with husband Frederick Kearnean — was decidedly humble in his response to the campaign: “We were very surprised at how many celebrities were actually Nasty Pig fans,” he stated in a press release.

After all, Nasty Pig is a way of life for many, and with this campaign, the label created a dialogue between their customers as models and spokespeople, giving them a unique platform to talk to a steadfastly loyal fan base and directly connect with the LGBTQ+ community on a new level.

Indeed, as a brand that’s mastered the art of remaining relevant by staying true to the customer, Lauterstein is focusing on the future: “We’re already casting for the next round of Nasty Pig customers, queer celebrities and iconic allies. Stay tuned. You haven’t seen anything yet.”

But you needn’t wait to see Cumming and Porter in all their nasty, flashy fabulousness. Standouts include a pantless Cumming in a black vinyl jacket and the booty-baring Honcho Jockstrap, and a shirtless Porter strapped up in the Fireman Clip Harness — a signature from 2003 to 2008 that became so hot, the brand had to lock it up in the vault, until now. Run, don’t walk, to shop, or rather strap, into every gotta-have-it piece before it’s going, going, gone.

The “Real Nasty Pigs of New York” is available to online and has exclusive content exploding across social media, so prepare for your feeds to get a whole lot hotter.

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