Amazon’s Early Prime Day Fashion Deals: The Birkenstock Dupe Everyone Wants, Plus It-Girl Denim 52% Off

Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.

Did you hear the good news? Amazon Prime Day is just around the corner!

In just a few weeks you’ll be able to shop insane deals (like Black Friday insane) on all of your favorite items, including fashion and apparel.

The best part? You actually don’t have to wait for Prime Day to start to score savings. Amazon’s early Prime Day deals are live now.

We found the pieces worth adding to your cart ASAP. Think cute exercise dresses for hot girl walks or running errands, comfy sandals and sneakers you’ll never want to take off, and classic denim getting all the five-star love.

Oh, and the prices? Some of these picks are up to 52% off.

If your summer vibe includes soft fabrics, easy layers, and timeless pieces, this is your scroll-and-shop moment. These finds are cute, comfy, and already trending hard—so don’t be shocked if your TikTok FYP starts catching on after you.

Shop these early Prime Day 2025 deals below now!