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Balenciaga Announces Plans to Sell Kim Kardashian T-Shirts for Its ‘Fanclub Series’

While Kim Kardashian has been a brand ambassador for Balenciaga for some time, she’s about to become immortalized on the garments itself, too.

The fashion house announced on Friday, February 28, that Kardashian, 44, is among the famous faces to appear on its new series of “Fanclub Series” T-shirts.

“On February 28, 2025, Balenciaga will release photographs of the Brand Ambassador Fanclub Series, featuring Ambassadors Isabelle Huppert, Kim Kardashian, Michelle Yeoh, Nicole Kidman and Krit Amnuaydechkorn,” a statement on the brand website reads. “In a playful take on the series concept, Selfies capture the House’s Ambassadors wearing their corresponding t-shirts — first unveiled as part of the Fall 25 collection.”

Kardashian’s version features three different images of the reality TV star superimposed together next to an illustrated version of her signature, all on a black shirt. There are similar options bearing photos of the other Balenciaga ambassadors.

“Inspired by vintage fanclub merchandise, the series featuring aged figurative artwork that pays tribute to the Ambassadors includes T-shirts in the brand’s signature shrunk and boxy fits and a ribbed tank top in red, white, black and blue,” the statement adds. “Their printed signature on the T-shirt back replicates a permanent marker autograph on long-loved fan memorabilia, evoking the feel of a personally signed keepsake from one’s favorite actress or musician.”

Kardashian has been an ambassador for the luxury label since January 2024.

Related: Kim Kardashian Is Balenciaga’s New Brand Ambassador

Kim Kardashian is Balencaiga’s latest brand ambassador. The French fashion house made the announcement on their official website and via their Instagram stories on Monday, January 22. Both Balenciaga and Kardashian, 43, revealed that the new partnership will introduce a new “chapter” for the label and is a result of the close relationship they have […]

“For several years now, Balenciaga’s designs have been a part of my many looks — and some of my most iconic fashion moments,” the Skims mogul said in a statement at the time. “The historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.”

The “Fanclub Series” gear is available now in select stores and on the Balenciaga website.



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