NEED TO KNOW
- Bed, Bath & Beyond closed all of its 360 brick-and-mortar stores in July 2023
- In October 2024, the retailer partnered with The Brand House Collective, formerly known as Kirkland’s Inc.
- The new collaboration has launched the return of the brick-and-mortar store, with a new name: Bed, Bath & Beyond Home
Bed, Bath & Beyond is back — but with a new name!
The popular home goods store has reentered the brick-and-mortar scene, two years after shutting down its last store. The new Nashville location opened on Friday, Aug. 8, and will now be known as Bed, Bath & Beyond Home.
This follows the company’s announcement in 2023 that it filed for bankruptcy and closed all of its physical stores, with the last one closing in July that year. The company still has a significant internet shopping presence.
The revival of the storefront follows the company’s October 2024 partnership with The Brand House Collective, formerly known as Kirkland’s Inc. Bed, Bath & Beyond Home is now a production of the partnership.
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” Amy Sullivan, CEO of The Brand House Collective, said in a press release.
“This isn’t just a store, it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home, we’re delivering on our mission to offer great brands, for any budget, in every room,” she continued.
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Bed, Bath & Beyond coupons were no longer available for use after the company filed for bankruptcy. But with the addition of Bed Bath & Beyond Home, fans of the store will finally be able to use their coupons once more. Customers who go to the Nashville store will also receive a new coupon to shop with.
Bed Bath & Beyond was originally founded in 1971 . In April 2023, it filed for Chapter 11 protection after several failed attempts to reboot its business. The company announced it would be closing all 360 of its brick-and-mortar stores, and its sister chain, Buy Buy Baby, which the home retailer acquired in 2007, also revealed plans to shut down its business.
Bed Bath & Beyond released a general statement to shoppers on its website at the time: “Thank you to all of our loyal customers. We have made the difficult decision to begin winding down our operations. Bed Bath & Beyond and Buy Buy Baby stores remain open to serve you.”
In August 2023, Overstock.com, which launched as an online liquidator in 1999, acquired Bed Bath & Beyond’s name, intellectual property and digital assets two months later for $21.5 million.
Read the full article here