Chiefs Heiress Gracie Hunt Has Seen Taylor Swift Grow Team’s Fanbase ‘Between 30 and 40 Percent’

Gracie Hunt, the daughter of the owners of the Kansas City Chiefs, has seen firsthand how Taylor Swift impacted the team’s fanbase.

“She is absolutely incredible, as the whole world knows, and it’s been such a special time to have her be a part of Chiefs Kingdom,” Gracie, the eldest daughter of Clark and Tavia Hunt, told People in an interview published on Friday, January 17. “She is just as beautiful and wonderful as you’d ever imagine her to be, so smart and intelligent.”

Swift, 35, has been a member of Chiefs Kingdom — the fan nickname for supporters — since she started dating tight end Travis Kelce in summer 2023. By that fall, the pop star started attending games to cheer on her boyfriend, and she hasn’t slowed down after more than a year of dating. With Swift tuning into the NFL matchups more frequently, so are her legions of dedicated followers.

“It feels a little bit surreal,” Gracie, 25, told People, speculating that the Chiefs fanbase has grown “between 30 and 40 percent from [Swift’s] attendance.”

Gracie and her relatives have also gotten a chance to mingle with Swift and her crew at the games.

“She is just so beautiful, kind, gracious and sweet,” Gracie exclusively told Us Weekly in February 2024. “We’re very lucky to have her as a part of Chiefs Kingdom, and I’m so glad and feel so honored to watch the way that she’s also embraced and fallen in love with the sport of football.”

Gracie, who noted to Us that 35-year-old Kelce is equally kind, also enjoyed watching their love story unfold.

“I mean, they’re the ultimate power couple we can all cheer for, am I right? It’s so fun to watch,” she told Us at the time, days before the Chiefs won the 2024 Super Bowl and Kelce celebrated by kissing Swift on the field. “I think they really match each other’s energy levels and are a really good match. I hope they’re end game!”

The Chiefs are now hoping to clinch their third consecutive Super Bowl win next month — just don’t mention the potential record to the players themselves.

“I haven’t heard anybody talk about anything ‘three-peat’ [or] anything like that,” Kelce, one of the Chiefs’ playoff captains, said in a Saturday, January 18, ESPN interview. “We’re focused on the Houston Texans right now.”

The Chiefs are the No. 1 seed in the AFC and will play the Texans in the divisional playoff round on Saturday afternoon for a slot in the conference championship. The AFC champ will go on to the Super Bowl, facing off against the NFC titleholder.

“Anybody can get beat in the playoffs if you don’t come in with the right mentality and the right mindset dating back to training camp and throughout the season,” Kelce added ahead of Saturday’s game. “We have such a veteran team. We have so many leaders in so many different ways. Guys step up and guys just understand the task at hand.”