Hailey Bieber
It Was $1 Billion … Or Hit the Rhode!!!
Published
Talk about a girl boss! Hailey Bieber told GQ while she didn’t necessarily plan to sell her brand Rhode earlier this year … she was offered a price she couldn’t refuse.
While some may have been surprised by Rhode’s hefty $1 billion price tag, Hailey said she would never have sold it for anything less … “I was just like, ‘It’s going to be this or I’m not doing it.'”
She added, “I was very determined that I wouldn’t do it for anything under that.”
Not only that … Hailey said e.l.f. Beauty checked all the boxes for the ideal home for her company.
She gushed, “Everything that has happened with this brand has far eclipsed anything I could have ever dreamed of and hoped for.”
That’s an understatement … she only founded the brand 3 years ago and today Sephora has reportedly been selling 3 Rhode products per second, according to WWD.
She admitted … “I, personally, wasn’t expecting that to be the result … It just gives me even more gratitude for our customer and our fanbase.”
Hailey clearly has the Rhode map to victory!
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