She suggests sticking to cream formulas or silky powders in satin or matte finishes for the best look.
“I’m a big fan of cream shadows in stick or pot form—they’re easy, buildable, and super flattering,” raves James. We found some great (and affordable) options below from Moira Cosmetics and Jason Wu Beauty.
In terms of colors, she suggests opting for taupes, a soft bronze shade, or even a subtle plum hue. These add definition without overpowering the eye.
When applying shadow, she recommends blending a mid-tone shade slightly above your natural crease to lift the eye, and gently blending to avoid harsh lines.
If you’re dealing with hooded eyelids, the trick is to shift your placement. “Instead of applying color directly in the natural crease (which can disappear when your eyes are open), apply your transition shade just above the crease, where it will still be visible,” she advises.
“Use a slightly deeper tone on the outer third of the lid, then blend it upward and outward—think soft lift, not hard angles,” James says.
Additionally, the TikTok star says to avoid heavy liner or dark shadow along the lower lash line, which can pull the eyes down. Instead, pop a little light shimmer or brightness in the inner corner to open up the eye.
Now that you’ve read up on all of James’s best tips and techniques for applying eyeshadow, it’s time to stock up on some new makeup!
Keep scrolling to shop affordable makeup brushes and eyeshadow options inspired by her tips.
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