How Much Money Do Influencers Get Paid? Social Media Stars Share Their Eye-Popping Paychecks

Over the course of her entire online career from April 2009 to December 2023, Julia earned $610,464.83 on ad revenue from a total of 224,637,887 YouTube video views, she shared in a January vlog.

“At the peak of my channel, like when I was posting a lot, I could be getting like 4 million views in a month,” she explained. “My revenue at its peak could be $20,000 in a month.”

Julia—who shares daughter Honor, 2, and a 2-month-old baby girl with Blink-182 music collaborator Nick Long—now posts less frequently, yet she still makes about $56,400 a year on ad revenue from her old videos, without creating new content.