Justin Bieber surprise released his seventh studio album SWAG on Friday, July 11
On Thursday, July 10, a source confirmed to PEOPLE that the pop megastar would be dropping SWAG — his first album since 2021’s Justice
The Hollywood Reporter was the first to report the news
Justin Bieber’s new album has arrived!
On Friday, July 11, the pop megastar released his seventh studio album SWAG via Def Jam after a source confirmed to PEOPLE that his first project since 2021’s Justice was on the way a day prior.
The 21-song release features guest spots from Gunna, Sexxy Red, Cash Cobain, Lil B, Eddie Benjamin and more, and includes songs with titles such as “ALL I CAN TAKE,” “STANDING ON BUSINESS,” and “FORGIVENESS.” The album is available to stream now on Spotify and Apple Music.
Sources told The Hollywood Reporter in April that Bieber had been holding “jam sessions” at his Los Angeles house with DJ Tay James, musical director HARV, SZA collaborator Carter Lang and Australian artist Eddie Benjamin.
A source told PEOPLE on Thursday, July 10, that the album was supposed to be “darker, more vulnerable and less polished” than his previous work.
“It’s in no way depressing though,” they said at the time.
The source also noted that the music would be “much deeper” and that fans would be in for a “genre shift.”
They also added that Justin’s “most precious” 10-month-old son Jack Blues — whom he shares with wife Hailey Baldwin Bieber — “shaped the heart” of SWAG.
A billboard spotted in Iceland featuring Bieber and the word “Swag” on it also began going viral on Thursday. An identical billboard appeared in Los Angeles on Thursday. That same day, TMZ reported the title of Justin’s new album was Swag, which the singer hadn’t yet confirmed or denied at the time.
Justin also shared an Instagram Reel of a large screen in New York City, featuring what appeared to be a track list, not long after the billboards appeared.
The song titles appeared to include “DAISIES, “DADZ LOVE,” “THERAPY SESSION” and “ZUMA HOUSE.”
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Prior to the release of SWAG, Bieber shared photos of his son joining him in the music studio.
In May, a source confirmed to PEOPLE that Bieber was working on music at Eleven Deplar Farm hotel in Ólafsfjörður, Iceland, which features a detached studio.
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