NEED TO KNOW
- Kim Kardashian’s brand SKIMS announced its latest product line, Milky Sheer intimates, on Wednesday, Aug. 27
- The announcement included a sexy snapshot of the founder modeling the new Milky Sheer String Bikini
- SKIMS also announced new items from the Essentials line are now available for purchase
Kim Kardashian is getting cheeky!
On Wednesday, Aug. 27, SKIMS announced its latest product line, Milky Sheer intimates, with new photos of its founder modeling the latest items.
In the Instagram announcement, Kim, 44, was seen trying out the new Milky Sheer String Bikini. The sheer black underwear also includes a cursive “Curious” embroidered below the top seam. The underwear is currently sold in a set of three for $64; each pair features a different phrase: “Feelings,” “Curious,” and “Temptation.”
The model’s three photos include increasingly closer shots of her butt in the underwear. She also paired the panties with a Cotton Jersey Long Sleeve T-Shirt in the color soot.
On Tuesday, Aug. 26, the brand announced that new items from the Essentials line would be released on Wednesday, Aug. 27. “Step into next season with new styles and fresh colors in your favorite SKIMS fabrics.”
The cheeky new additions come after SKIMS added a new model to its portfolio: Post Malone.
The rapper made his SKIMS debut in the brand’s new menswear campaign on Tuesday, Aug. 19. He admitted that stripping down to his underwear was as intimidating as it sounds. “It’s terrifying for me,” the Grammy winner, 30, said in an interview with GQ.
“I’ve never done anything like that. It’s like a Sasquatch sighting, essentially, is what it feels like. Everyone’s going to call it in to the cops and say, ‘We saw Bigfoot out here.’ Or, Averagefoot.”
Malone fronts the Realtree-print collection, which offers relax-fitted tops and bottoms — including yes, underwear — in the limited-edition camo print.
The singer’s collaboration came weeks after Kardashian announced the brand’s first beauty-adjacent launch, the Seamless Sculpt Face Wrap.
The first-of-its-kind shapewear for the brand, marketed as a product offering jaw support with its snug collage-infused sculpting fabric. It quickly went viral for its Death Becomes Her-like design — or, as some would argue, its Hannibal Lecter inspiration.
Not long after SKIMS announced the product, Anthony Hopkins modeled it on Instagram in reference to his iconic costume from The Silence of the Lambs. “Thank you, Kim. Don’t be afraid to come over for dinner @kimkardashian @skims,” he wrote.
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