Martha Stewart is in on the joke in her 2025 Super Bowl ad.
“This year, the Super Bowl is being played in a stadium named after a salad,” Stewart, 83, says in Us Weekly’s exclusive first look at the ad. “Coincidentally, I’m selling my Super Caesar Salad on Uber Eats. Is football a giant conspiracy invented to make you hungry? I’ll never tell … because snitches get stitches.”
Super Bowl LIX will be played between the Philadelphia Eagles and the reigning champs, the Kansas City Chiefs, early next month at New Orleans’ Caesars Superdome. For any at-home watch parties, viewers can order Stewart’s salad via the Uber Eats app.
“As a fan of Uber Eats, football, and, of course, a perfectly tossed salad, I was thrilled to create the Super Caesar Salad and star in the Uber Eats Super Bowl ad,” Stewart exclusively told Us in a statement. “The connection between football and food is remarkable — can you believe the big game is being played in a stadium named after a salad?”
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She added, “Once you see it, you can’t unsee it. Plus, this was the perfect opportunity for me to just focus on my salad.”
Stewart’s hopes to “focus on [her] salad” is a nod to her now-infamous 2002 interview on The Early Show. At the time, Stewart was teaching viewers how to make a salad while the show host wanted to ask her about her then-ongoing legal battle.
“I have nothing to say on the matter and I’m really not at liberty to say,” she said at the time. “I think this will all be resolved in the very near future and I will be exonerated of any ridiculousness … and I want to focus on my salad because that’s why we’re here.”
Stewart was found guilty in 2004 on charges of conspiracy to obstruct and of making false statements to federal investigators and was sentenced to five months in jail and a two-year period of supervised release. The lifestyle guru was released from custody in March 2005.
Stewart will also team up with actor Matthew McConaughey for another Uber Eats spot during the big game, which was revealed on the Today show earlier on Thursday.
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In the clip, Stewart instructed McConaughey, 55, how to make her Super Caesar Salad.
“I know what you’re up to,” McConaughey teased. “This is a super bowl [the ingredients are in]. Well, a super bowl is at Caesars to help you sell your caesars during the Super Bowl, is it now?”
Stewart then enthusiastically began chopping her lettuce before adding, “I just want to focus on my salad.”
Super Bowl LIX airs on Fox Sunday, February 9 starting at 6:30 pm. ET
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