Meghan Markle’s As ever lifestyle brand is going beyond the kitchen.
The Duchess of Sussex, 43, recently spoke with Inc surrounding the first product launch for her business venture. The fruit spreads, honey, flower sprinkles, teas and other tasty offerings — all carefully selected by Meghan — sold out within an hour of going on sale on April 2.
“I hope that people see that reflected in whatever it is that I’m creating and putting out there,” she told the outlet. “It’s just an extension of me.”
As ever plans to unveil new items seasonally, expanding beyond culinary products into hospitality and home offerings.
Meghan may have already given a glimpse into one of the home goods she intends to release in a recent social media video. In a reel shared on April 1, she looked over the packaging for one of the As ever products, while other items from the brand covered the table. In addition to the recently released items, a white planter appears to have the As ever logo — a palm tree flanked by two hummingbirds, a favorite of Prince Harry’s.
An insider previously told PEOPLE, “The distinct shape enclosing the birds and tree was intentionally designed to create a unique and personal emblem.”
As ever launched in partnership with Netflix’s CPG division, and Netflix’s CEO Ted Sarandos recently said, “We’re a passive partner in Meghan’s company, and it’s a big discovery model for us right now.” Many of the As Ever products were featured on With Love, Meghan, which premiered on the streaming service on March 4.
The Duchess of Sussex told Inc that she was “building out a very different business plan” until she met with Josh Simon, Netflix’s vice president of consumer products.
“The reach from Netflix, coupled with my vision for the brand, felt like it was going to be a really perfect match,” she said in the new interview.
She added, “They have tremendous experience on licensing deals and turning brands and shows into really good products, like Bridgerton,” shouting out Shonda Rimes’ royal-inspired series, which has expanded off-screen into fan experiences, concerts and more.
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Recently speaking to PEOPLE in an exclusive interview, the Duchess of Sussex opened up about the ups and downs of starting a business.
“There are tons of twists and turns — even with the name,” she said. “I was figuring it out in real time.”
Ultimately, Meghan defined the experience by growth.
“I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that,” she explained. “It’s a learning curve.”
Meghan will open up more about her experiences as an entrepreneur on her new podcast, Confessions of a Female Founder, which debuts next week.
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