Starbucks is adjusting its menu and some customer-favorite drinks might be going away for good.
Starting March 4, the coffee chain will remove a selection of less popular beverages from its menu. In a statement shared with PEOPLE, the drinks that are being removed are “not commonly purchased, can be complex to make or are similar to other beverages on our menu.”
During a first-quarter 2025 Earnings Video, CEO Brian Niccol explained, “We’ve taken steps to refocus the business, our mission and our marketing to better align with our identity as a coffee company.” The roughly 30% reduction in its menu is part of that redirection.
The drinks that are being removed are: Iced Matcha Lemonade, Espresso Frappuccino, Caffè Vanilla Frappuccino, Java Chip Frappuccino, White Chocolate Mocha Frappuccino, Frappuccino Crème Blended Beverages, White Hot Chocolate, Royal English Breakfast Latte and Honey Almondmilk Flat White.
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Though these drinks are exiting stage left, there are drinks with similar tastes and flavors that will remain. For instance, if you normally enjoyed the Iced Matcha Lemonade, the Green Tea Lemonade may be a satisfactory replacement as it also has those familiar citrus and earthy notes. Or if you were a connoisseur of the White Hot Chocolate, customers can order a Hot Chocolate and add Mocha or White Chocolate Mocha sauce.
Alongside the removed drinks, Starbucks has also included colorful additions to its menu. The updated menu will now include three new drinks: Iced Lavender Cream Oatmilk Matcha, Iced Lavender Oatmilk Latte and the Iced Cherry Chai. A new food item, the Jalapeño Chicken Pocket (at participating locations), will also be added.
These drinks will be joining the company’s latest espresso addition, Starbucks Cortado, made with three ristretto shots of subtly sweet Starbucks Blonde Espresso.
Niccol announced the menu cutback on Tuesday, Jan. 28, during an earnings call. “We have to clear the noise out both in food and beverage menus,” he said in a statement shared with PEOPLE. “That opens the door for better innovation that will hopefully resonate even more so for our customers.”
The menu change is only the latest shake up the chain has made to further this mission. Other initiatives include the return of free refills (for in-store customers) and its condiments bar and requiring customers to make purchases to use the restrooms.
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