Speaking to PEOPLE about her partnership with Celcius, the tennis pro's soon-to-be wife teases exciting pieces to come for her fashion label, Dairy Boy
Credit: Clive Brunskill/Getty
NEED TO KNOW
- Speaking to PEOPLE about her partnership with Celcius, Paige Lorenze teases exciting things to come for her clothing brand Dairy Boy, which announced its upcoming DB Sport collection
- The influencer, 28, notes that the garments aren’t activewear but more “active-inspired,” and much like her other pieces, they speak to her lived experience and resulting style needs
- Similarly, Lorenze also explains how she brings in fashion perspectives from other generations, and she keeps in mind the closets of her mom and the mother of her fiancée, tennis pro Tommy Paul
Paige Lorenze is the ultimate source of fashion inspiration for many fans and followers on social media, but she looks even farther and wider when designing pieces for her clothing brand, Dairy Boy.
The 28-year-old influencer is buzzing with several exciting new projects, including her partnership with energy drink Celsius. The beverage has been fueling Lorenze's busy season, and it goes hand-in-hand with her upcoming DB Sport line of clothing designs. The collection is full of garments that authentically reflect the needs of sporty yet trendy individuals like Lorenze herself.
"I think I just have such authority to speak on as being an athlete, and then I'm marrying an athlete," says the former alpine skier, who is engaged to tennis pro Tommy Paul, 28. "People really trust that I'm going to make products that make sense for someone who lives a sport-adjacent lifestyle."
Credit: Gilbert Flores/WWD via Getty
Lorenze emphasizes to PEOPLE that Dairy Boy's newest iteration isn't actually activewear in the classic sense, more so "active-inspired," she clarifies. For example, she says plenty of the pieces "have built-in sports bras … and a lot of the materials are performance."
When it comes to performance gear, she considers her own experience to be a particularly solid point of reference. However, Dairy Boy's other basics and go-to pieces celebrate style for anyone, no matter their lifestyle or their generation. The brand does both: it caters to women in their twenties without sacrificing a timeless appeal.
"Tommy's mom and my mom both love and wear the brand, and that is important to me because these are core items you can have in your closet," says Lorenze. "I'm doing the design and the marketing, so I think it does speak to someone in their twenties, but I would say that it is for everyone."
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She's aware of how her own style needs evolve and change as she grows older, and Dairy Boy serves as a mirror to that process. "I think that it is reflective of where I'm at in my life," she continues. "But I think that a lot of the things that are inspiring me are things that I've seen an older woman wear, [like] a chore jacket that my grandmother had."
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