The fast food chain released its "AI and nostalgia" commercial on Tuesday, Feb. 10
NEED TO KNOW
- Carl’s Jr. released a 30-second commercial about the buy-one-get-one for $1 deal on Tuesday, Feb. 10
- Paris Hilton runs a car wash with the help of AI-versions of herself in the comical spot
- Fans can redeem the deal now through March 17
Carl’s Jr. tapped 2000’s princess Paris Hilton for a nostalgic commercial and fresh discount.
On Tuesday, Feb. 10, the fast food chain shared its “AI and nostalgia” campaign with the DJ.
The 30-second commercial opens with two men sitting on a car in a Carl’s Jr. parking lot and eating burgers.
“Aw man, my bad,” one guy says after dripping ketchup on the hood of the car.
“It’s all good. Look!” the other guy answers, pointing across the street to a flickering sign that reads, “Paris’ Famous Starwash” and a retro-looking car wash.
Inside, a gaggle of bikini-clad Paris Hilton with laser-like eyes. The AI versions, carrying sponges, squeegees and buckets clean the car with the ogling men inside. The exit sign for the car wash even has Hilton’s iconic line “That’s hot,” in neon lights.
Carl's Jr./YouTube
When the car pulls out of the car wash, it has transformed into a Bentley and the real-life Hilton struts over to them.
“Looking good, boys,” she coos, before taking a bite of the Famous Star Burger and explaining the buy-one-get-one $1 deal for the burger.
The spot closes with the men squirting ketchup directly onto the car. “We’re going again,” one says.
Carl's Jr.
Carl's Jr.'s Famous Star Burger stacks a beef patty, American cheese, lettuce, tomato, onions, dill pickles, Special Sauce and mayonnaise between a sesame seed-topped bun.
The burger deal is available for rewards members from Feb. 10 through March 17 and can be found in the app or on the website. Plus, the deal can be redeemed in-person as long as a customer provides the cashier with the redemption QR code from the app.
There is a limit of one deal per customer.
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