Dive into a sugar-spun beauty frenzy with the new Candy Crush Saga x Pat McGrath Labs collaboration, a decadent (and delicious) collection that launches on Thursday, February 27.
Among the limited-edition lipsticks, glosses and nail polishes is a Willy Wonka-worthy hidden surprise — not a golden ticket, but a 22-carat gold $10,000 BASLIQ ring with diamonds, rubies and sapphires. In a playful twist, three rings have been scattered amongst online orders.
According to Pat McGrath, Founder and CEO of Pat McGrath Labs, this dazzling twist only amplifies the lineup’s enchanting allure. “Beauty should always be an adventure,” McGrath told Us Weekly exclusively. “This collection is all about joy, play and opulence — and now, three lucky individuals will unwrap a truly one-of-a-kind treasure.” She quipped: “How divine is that?”
Crafted initially as gifts for McGrath’s inner circle, including supermodel Alex Consani and influencer Tefi Pessoa, the bijoux were meant to elegantly encircle the new lipsticks. But now they will land in the hands of three shoppers, turning every purchase into a potential jackpot.
Meanwhile, Consani, 21, and Pessoa, 33, are already urging future shoppers to meticulously check their packages while hyping up the high-stakes beauty treasure hunt before it’s game on.
“Pat McGrath Labs and Candy Crush teaming up? It’s the kind of unexpected collaboration I live for,” Pessoa shared exclusively with Us. “Makeup is supposed to be playful and fun anyway! It’s beauty, nostalgia and a little bit of drama, because, of course, a $10,000 diamond ring had to go missing!” She continued: “Did I mention I love drama? I love drama. This collab is pure indulgence, wrapped in diamond-encrusted chaos, and I am obsessed.”
Consani also loves drama, but the kind that comes in the form of a statement lip (specifically, MatteTrance lipstick in Divine Rose). “Pat McGrath x Candy Crush is a fab twist on my favorite everyday iconic colors from her!” the model said. Another legendary color in the collection is Elson, the blue-red hue named after supermodel Karen Elson, which, like Divine Rose, has a history of causing “chaos” among shoppers as both are often sold out. Consani continued: “She knows how to make things iconic, hence the ring!”
Indeed, there is more than makeup magic up for grabs, as now with every purchase of MatteTrance Lipstick on PatMcGrath.com, anyone has a chance to uncover a diamond surprise if you can find it.
But even if you can’t, the collection has more surprises in store, as the lineup is filled with six limited-edition products, all inspired by the game’s bold colors and McGrath’s signature artistry.
For the first time, Elson is also being offered as a nail lacquer. It’s one of two polishes, and the second is the similarly iconic pigment Gold 001, the metallic masterpiece inspired by Pat’s original Lab.
For more sparkle and fun, there’s also LUST Gloss in Astral Flashdance and Bronze Venus to drench lips in balm-like hydration and high-impact shimmer.
“Major!” is how McGrath herself would put it.
Candy Crush Saga x Pat McGrath Labs drops February 27 on PatMcGrath.com, followed by a March 3 launch on Sephora.com and a wider release at Nordstrom later in March. May the beauty drop odds be ever in your favor.
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