With Easter approaching and egg prices still soaring, one of the holiday’s staple activities, egg dyeing, has never been pricier. But a cheaper solution has emerged — and a sweet one at that.
Users across Instagram and TikTok have turned to dyeing marshmallows as a replacement for the family-favorite Easter fun, while articles on HGTV, Better Homes & Gardens and more aim to help people get their substitute treats just right.
Now, Jet-Puffed is offering an all-in-one kit for a one-stop marshmallow-decorating shop. The Kraft Heinz-owned brand has released a kit complete with the works: tongs, food coloring, fine-tipped decorating tools and, of course, a bag of “farm fresh” egg-sized marshmallows to use them on.
The Jet-Puffed Dip & Decorate Dozen kit comes with an egg carton and a bag of Jet-Puffed Jumbo Extra Large Marshmallows to fill each slot with, because at approximately 2 inches in both length and width, the marshmallows are about the same size as jumbo eggs.
The kit i only available for purchase at Walmart.com, and at $1.99, it comes in at less than a third of the average price of a cartoon of eggs.
In March, the average price for a dozen Grade A large eggs rose to $6.23 — a record high — according to data from the U.S. Bureau of Labor Statistics. Meanwhile, at just under $2, the marshmallow-decorating kit is roughly the cost of the same dozen in January 2022, before egg prices began steadily increasing (and later, spiking).
In other words, it’s a pretty cost-effective solution.
“Have your Easter egg decorating plans been cracked by soaring egg prices? This year, the best dozen on the table is from Jet-Puffed,” a press release for the kit reads, adding that the marshmallow brand “is coming to the rescue of families everywhere” with the sweet solution.
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And, the brand suggests, the kit is not only cost-effective. It also offers an easier, less-fuss alternative to the traditional Easter egg-dyeing.
Unlike the pricier alternative, the jumbo-sized s’mores staples not hold their shape but also soak up food coloring easier than an egg shell, and reduce the amount of necessary steps — no boiling required.
“We saw so many families turning to social media for egg decorating hacks, and as a brand that has served families for over 65 years, it sparked the idea to use our Jumbo Marshmallows as the ultimate solution for fans,” Jet-Puffed told PEOPLE in a statement.
Jet-Puffed says that the new kit “is fun, festive and totally unique, and for $2, it’s a sweet, squishy, and budget-friendly way to celebrate together this holiday.”
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