NEED TO KNOW
- Papi Steak in Miami is going viral for serving a cocktail in an Hermès Birkin bag
- Content creator Mister Lewis shared a video of himself ordering the luxurious drink
- The drink itself costs $150, though it is served in a bag that’s worth tens of thousands of dollars
This is one way to get your hands on an Hermès Birkin!
Papi Steak restaurant in Miami Beach is going viral for serving a cocktail and caviar inside of an Hermès Birkin bag, but there’s more to it than meets the eye.
In a video shared to TikTok on May 19, content creator Mister Lewis visits the restaurant and asks what the most expensive cocktail is. A server replies that Papi Streak’s new drink, titled “It’s Not a Bag, It’s a Cocktail,” is presented with caviar inside an orange Birkin bag and has a price tag of $33,000.
Commenters on TikTok had a lot to say about the viral drink, with many referencing the notorious exclusivity of Birkin bags.
“$33,000 and apparently this is still somehow the easiest way to get a Birkin,” one user joked.
However, the menu item doesn’t actually come with that steep of a cost. While it’s served in a bag worth tens of thousands, the customer doesn’t get to keep the famed Hermès creation.
“The bag is more art/inspiration and the cocktail itself only costs $150,” a representative of the restaurant tells PEOPLE over email.
“It arrives tableside, with two glasses — one for the cocktail and another for the caviar pairing,” they further explained. “The cocktail is poured table side and caviar is served on top of ice in the second glass.”
The drink is available to purchase anytime during service and there’s no limit on the number that can be served.
Papi Steak co-owner David “Papi” Einhorn tells PEOPLE about the inspiration behind the unique cocktail experience.
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“We’re always looking for fun, elevated ways to surprise our guests with a memorable tableside experience,” he says. “Papi Steak is all about luxury with a twist of entertainment. Much like our famous Beefcase was inspired by Pulp Fiction, this cocktail concept takes a cue from Sex and the City. Everyone’s always wondered, ‘What’s in that bag?’ Now they get to find out.”
Einhorn notes that the drink has been incredibly popular. “We can’t make enough of them!” he says. “Each night outperforms the last.”
The co-owner continues, “Papi Steak is more than a restaurant; it’s a full entertainment and dining destination, and this cocktail has become yet another iconic, Instagram-worthy moment to complement an unforgettable meal.”
Papi Steak, which also has a location in Las Vegas, is a partnership between David Grutman (Groot Hospitality) and Einhorn. The It’s Not a Bag, It’s a Cocktail drink includes Belvedere 10 vodka, grapefruit oil saccharum and Lillet Blanc, as well as caviar. The Birkin is only yours to enjoy for the ‘gram before it goes back with the waiter.
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The Birkin bag was inspired by the late Jane Birkin and created by then-Hermès chairman Jean-Louis Dumas in 1984. With staggering price tags and ever-growing waiting lists to purchase, it has become a status symbol among celebrities like Kim Kardashian, Cardi B and Dua Lipa.
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