Taylor Swift not only dropped the album of the year on Friday, AMC Theatres also released the surprise cinematic experience “Taylor Swift | The Official Release Party of a Showgirl” … and let’s just say the Swifties not only showed up, but made cinematic history!!!
AMC Theatres Distribution tells TMZ … the release of ‘TLOAS’ album debut cinematic experience is the “biggest album debut event in cinema history” — just from opening day domestic sales alone.
With no Thursday previews, no morning shows, and a start time of 3 PM ET, most films would have struggled to build momentum — however, Taylor pulled in a jaw-dropping $15.8 million on opening day … and we’re told as of Saturday morning, the domestic weekend box office forecast remains $25-30 million.
Worth noting … this wasn’t your average film release … in fact, it wasn’t a film at all. It was a one-of-a-kind “non-film” experience blending music, visuals, and full-on Swiftie spectacle — and audiences ate it up with a perfect A+ CinemaScore and a glowing 98% audience score on Rotten Tomatoes.
We’re also told Friday’s domestic box office represents unprecedented first-day success for a theatrical release announced just two weeks before the first showtime and that the international box office should be available in Sunday’s update — so stay tuned to see how far the Swiftie support can go.