October brings pumpkin spice, Halloween, a new season of Abbott Elementary, and most importantly, another Amazon Prime Day shopping event.
For two full days, the online store is offering millions of deals on reader- and editor-loved finds, including favorites from Apple, Lego, Yeti, and more — all under $25. You don’t need to spend a ton to get stocking stuffers, housewarming gifts, or a little treat for yourself. With discounts up to 80 percent and prices as little as $3, you’ll want to grab these items now.
Best Prime Day Deals Under $25 Overall
- 10,000+ Purchased This Month: Fab Totes Fabric Storage Bags, $20 (orig. $26)
- Travel Must-Have: Apple AirTag, $20 (orig. $29)
- 32,000+ Five Star Ratings: Warners Easy Does It Smoothing Wireless Bra, $12 (orig. $42)
- Yeti Rambler 10-ounce Tumbler, $15 (orig. $20)
- Amazon Smart Plug, $13 (orig. $25)
- Gloria Vanderbilt High-Rise Belted Tapered Trousers, $24 (orig. $48)
- Lodge Pre-Seasoned Cast Iron Skillet, $25 (orig. $28)
- Laneige Lip Sleeping Mask, $17 (orig. $24)
- Utopia Bedding 4-Piece Sheet Set, $16 (orig. $22)
- Lego Roses Building Set, $14 (orig. $15)
The best deals are also the ones that won’t bust your shopping budget, so you can actually stock up on things you need, plus things you want. That includes skincare essentials, such as the ever-popular Laneige lip mask, known for softening lips overnight (and can be worn throughout the day), Amazon smart plugs, which let you control appliances from an app on your phone, and Lego building sets, a fun activity that results in cute home decor.
Best Fashion Deals Under $25
Jeans, work bags, sweaters, and other pieces you’ll need to build the best fall capsule wardrobe are on sale during Prime Big Deal Days. Get more than 50 percent off these Gloria Vanderbilt pants; they’re like the business casual version of the brand’s popular classic jeans. Pair them with this lightweight fall sweater for a look that’s unfussy and easy to put together.
Warners Easy Does It Smoothing Wireless Bra
The best clothing deals aren’t always the ones everyone will see — this Warners wireless bra is proof. It has an all-over stretch, wide straps for comfort, and side panels that smooth and prevent unwanted bulging. One shopper found it particularly useful during and after pregnancy when the size of her breasts was constantly changing.
Lovevook Waterproof Laptop Backpack
Equal parts fashion statement and travel essential, this backpack is ideal for quick trips and daily use. It has a nook for your laptop to keep it separate and protected from everything else in the bag, a main compartment for a few items of clothing (or daily essentials), and several additional pockets to keep your phone, wallet, passport, and lip balm easily accessible. It’s more than half off, so you could get one for yourself plus a friend and still come in under the original price.
Best Home and Kitchen Deals Under $25
This October Prime Day, Amazon has discounts on home decor, kitchen gadgets, and other useful tools. Yankee Candle has several fall-forward scents on sale, including a spiced pumpkin-scented candle. Meanwhile, brands like Black+Decker and Fab Totes are offering markdowns on products that help keep your space clean and orderly.
Fab Totes Fabric Storage Bags
We will take every opportunity to stock up on these storage bags, as we find a new use for them each season. Whether you need to stow away your summer clothes, beach blankets and pool towels, kids’ toys, pet products, or seasonal bedding, they’re helpful. And a six-pack is currently going for just a little over $3 apiece.
Best Beauty Deals Under $25
You’ll always need to re-up on beauty products, so you might as well fill your stockpile while you can get your favorites on sale. Plus, everyone else’s beloved go-tos are on sale, so October Prime Day is a smart time to start holiday gift shopping. Grab Medicube’s collagen jelly cream while it’s still in stock, the ever-popular snail mucin serum from Cosrx, and the classic but still treasured Neutrogena makeup remover wipes.
Neutrogena Retinol Face Moisturizer with SPF 30
Whether it’s peak summer, mid-fall, or the start of winter, you need a reliable SPF, especially for your face. This Neutrogena option is hydrating without feeling greasy, as per Amazon shoppers, and it contains retinol, which helps alleviate fine lines, dark spots, and rough skin texture.
L’Oréal Paris True Match Lumi Glotion
The L’Oreal Paris True Match Lumi Glotion is an all-in-one moisturizer and highlighter with celebrity fans like Martha Stewart, Eva Longoria, and Kendall Jenner — they wear this budget-friendly glow enhancer in their daily lives and even to the Oscars. When PEOPLE writer Alyssa Brascia tested this hydrating bronzer, she said it worked well as a base for her makeup and as a standalone product, keeping her skin looking and feeling bouncy all day long with a youthful glow.
Best Travel Deals Under $25
If holiday travel is in your near future, you’ll need essentials and accessories that make packing and getting through the airport more bearable. While a cable organizer like this one from Fyy may seem indulgent, you’ll wish you had one when you’re fishing through a seemingly bottomless bag for your phone charger. And, for all the people who say they can never sleep on a plane, this memory foam neck pillow may offer some help — if nothing else, it will make you a lot comfier as you stare at the flight path.
Bagail Compression Packing Cubes, $17 with Prime
I’ve now used these compression packing cubes for three trips of different lengths and distances, and I’m never going back to packing without them. For my recent weeklong trip to Colombia, I was able to fit so many outfits in my 20-inch carry-on luggage (thanks to the compression in the cubes) that I didn’t wear half of them. Plus, the packing cubes keep my bag organized. This Prime Day, I’m getting a set for my husband, too.
Best Tech Deals Under $25
Additionally, the right tech can make travel and other aspects of daily life more fun. Right now, Amazon has steep deals on electronics you’ll actually want, including Apple AirTags, portable chargers, and Fire TV streaming sticks. We have the latter for every television in our home, and it’s one of my favorite purchases to date. I can stream the latest Amazon series in one room while my husband watches sports in another — we would never get through football season without it.
Oho Polarized Smart Glasses with Bluetooth Speaker
I didn’t get the appeal of smart glasses until a close friend had a baby and showed me all the first moments he captured on them while also taking phone calls. This audio-focused pair from Oho is ideal for someone like me: I never leave home without shielding my eyes, but I also take calls several times a day while out and about, and I love switching to podcasts and audiobooks while in transit. Yep, they do all of that (and will connect to any smartphone).
Apple AirTag
Apple fans will love the AirTag. We tested it and ranked it among our top luggage trackers because it pairs instantly with iOS, easily connecting to iPhone with no extra app required. It integrates with the “Find My” network on all your Apple devices and there’s no paid subscription needed. We appreciated the easily customizable notifications in the app, and that it can also trigger an alarm to help locate your bag.
These under-$25 deals end at midnight on October 8, so head to Amazon’s deals hub to save big while they’re still available.
Gloria Vanderbilt High-Rise Belted Tapered Trousers
iAstercook Knife Set
Lego Roses Building Set
Benevolence LA Velvet Travel Jewelry Organizer
Charmast Portable Charger
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