Yes, Those Are Real ‘Oreo Cows’ in Oreo’s New Milk-Dunking Commercial

Some food pairings are simply nonnegotiable — peanut butter and jelly, bacon and eggs and, of course, Oreos and milk. The brand is leaning all the way into the classic combo with a new lighthearted commercial that features an unexpected cast of stars: real cows that look like the black-and-white cookie itself.

Released Friday, Jan. 23, the five-minute short film centers on Guadalupe Lopez, a farmer in Valle de Bravo, Mexico, and his herd of Belted Galloway cattle — a cow breed known for their black coat and signature white band around the middle. The resemblance to an Oreo cookie is uncanny, and in the commercial, it becomes the heart of the joke.

In the Spanish-speaking commercial, titled “The man who believed,” Lopez is ridiculed by denizens of his local town who doubt the reality of his “Oreo cows,” calling him “crazy” and accusing him of painting the large mammals.

“They’re my Oreos, but in cow form,” said Lopez. “I’m happy with my cows. I know they’re unique, so let them talk,” he says of his skeptics. To prove his haters wrong, Lopez even bathes and brushes one of his cows to prove their legitimacy.

Then, the proud farmer goes on to share his “theory” of how the cows came to have their eye-catching fur pattern. “I was craving cookies, and I left a pack of Oreo cookies in the barn. When I came back, they were gone,” Lopez recalled. He went on to blame a “naughty” cow named Cleta; however, Lopez’s wife, María, revealed that she was the one who ate the cookies.

The film plays with the idea that Lopez’s cows are too perfect. Once he proves the cows are authentic, Lopez takes on a second mission: convincing the world (and his skeptics) that dunking Oreos in milk deserves a comeback in Mexico.

That message taps into “chopeo,” a longstanding Mexican tradition of dunking breads and pastries into milk or coffee. Despite Oreos’ global association with milk, brand research found that only about 25% of Mexicans currently dunk the cookies. The campaign aims to reconnect the classic cookie-and-milk ritual with that cultural habit — with a healthy dose of humor.

Directed by Agustín Carbonere through Landia and created by VML Mexico City, the spot continues Oreo’s “hidden in plain sight” platform, using everyday visuals (in this case, uniquely colored cows) to mirror the cookie’s design. No animals were harmed or painted during production; the cows’ markings are completely natural.

The commercial is supported by a broader rollout, including limited-edition milk bottles inspired by the film that will be sent to influencers and sold at select stores across Mexico, along with a co-branded product launch with a leading Mexican milk brand.

“This campaign is a true testament of the universality of our ‘Oreo hidden in plain sight’ strategy,” said Manuel Bordé, global chief creative officer of commerce at VML, noting that the goal is to reinforce brand love while driving playful engagement.

Christian Calabrese, vice president of marketing at Mondelez International Mexico, added that the initiative aims to “reclaim the spotlight of its most emblematic ritual” — one dunk, and one very convincing cow, at a time.