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Coco Rocha Reveals What She Considers to Be the Most Overrated Fashion Trend (Exclusive)

The supermodel caught up with PEOPLE during New York Fashion Week

Coco Rocha at NYFW in New York City on Sept. 11, 2026
Credit: Daniel Zuchnik/Getty

NEED TO KNOW

  • Coco Rocha shared her most overrated fashion trend while speaking to PEOPLE exclusively at a New York Fashion Week event
  • The supermodel also said fashion should be about having fun and wearing whatever makes you feel like yourself, regardless if it’s trending
  • Rocha is keeping busy with Project Runway Canada, a new Baggallini purse collaboration and her ready-to-wear line, OFF/DUTY

Coco Rocha revealed her least-favorite fashion trend.

The supermodel and entrepreneur caught up with PEOPLE at the CLD PR NYFW Kickoff event at the ModernHaus SoHo’s JIMMY in New York City on Sept. 11. During the conversation, Rocha, 38, shared that she believes following seasonal trends gets in the way of true personal expression.

“The [most overrated] fall fashion trend is the word trend,” Rocha explained, adding that she considers most trends to be merely “copycats.”

“So don’t go for the trends, girls. Just do you,” she continued.

Coco Rocha at NYFW in New York City on Sept. 11, 2026Credit: Daniel Zuchnik/Getty
Coco Rocha at NYFW in New York City on Sept. 11, 2026
Credit: Daniel Zuchnik/Getty

She added: “Wear whatever you want to wear. I think it’s so cute when I see someone with a very specific look — especially in New York — people are like, ‘Yes, that’s her thing.’ And you’ll see the next girl and she’s got her own thing going. That to me should be the trend, right? Be you.”

The Project Runway Canada host echoed the sentiment while previously speaking to PEOPLE during the Fashion Group International’s 30th Annual FGI Rising Star Awards, which she hosted in New York City in April.

“Whatever you want to wear, go wear it,” Rocha said while sharing her personal style philosophy. 

“We are not curing cancer, we’re not changing the world, we’re having fun. So enjoy wearing whatever you want to wear, if it’s trending or not,” she continued. “The trend should be whatever you fabulously want.”

Coco Rocha walks the runway for the Christian Siriano fashion show during New York Fashion Week in N.Y.C. on Sept. 10, 2026Credit: ANGELA WEISS / AFP via Getty
Coco Rocha walks the runway for the Christian Siriano fashion show during New York Fashion Week in N.Y.C. on Sept. 10, 2026
Credit: ANGELA WEISS / AFP via Getty

During the recent NYFW kickoff event, Rocha shared how she is currently keeping busy. She just wrapped the most recent season of Project Runway Canada and also revealed that she is releasing a purse in collaboration with Baggallini.

“It’s called the Super Bagg,” the mom of three said.“It’s about helping the woman that does it all and [it’s] just a bag that she can carry everything — her whole life in.”

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“And then lastly, I am about to … go on QBC to sell my line out there called OFF/DUTY,” she added, referring to her new ready-to-wear fashion line.

“So I’m very excited. Lots going on,” she said.

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