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Erling Haaland’s Face Adorns 1,000 lbs. of Cocaine Seized by Ecuadorian Police

Police in Ecuador found the Norwegian soccer star’s image on packages of cocaine hidden in a truck near the Colombian border

This image from a video released by Ecuador National Police, shows alleged bricks of cocaine which Ecuadorian police removed from a truck in Carchi, Ecuador Wednesday, Aug. 12, 2026
Credit: Ecuador National Police via AP

NEED TO KNOW

  • Ecuadorian police seized 1,034 lbs. of cocaine from a truck near the Colombian border
  • Many of the packages bore stickers featuring Norwegian soccer star Erling Haaland
  • Police arrested a woman identified as María R. during the operation

Erling Haaland’s face has turned up in an unexpected place: on packages in a 1,034-lb. cocaine shipment.

Police in Ecuador seized 469 kilograms, or about 1,034 lbs., of cocaine from a truck near the Colombian border on Wednesday, Aug. 12, the Associated Press and CBS reported.

Many of the green packages bore stickers featuring the soccer star, who plays as a striker for Manchester City and the Norwegian national team.

A woman identified by police only as María R., who had Colombian identity documents, was arrested during the operation, according to the AP.

Anti-narcotics agents were conducting an operation on the Pan-American Highway after receiving an anonymous tip early Tuesday morning when they spotted a suspicious truck, according to a police news release cited by the AP.

Ecuador National Police, shows alleged bricks of cocaine
Credit: Ecuador National Police

When officers searched the vehicle, they found 370 packages concealed in a false bottom, according to the AP. Video released by Ecuador’s National Police showed officers removing the green-wrapped packages, many of which bore stickers featuring Haaland.

Police did not explain why Haaland’s image appeared on the packages. Drug traffickers commonly label shipments with the names of well-known sports figures and other celebrities to signal which criminal network produced the drugs and which client they belong to, according to the AP.

The operation took place in the area of Guagua Negro, near the border city of Tulcan, about 153 miles north of Quito.

The drugs were estimated to be worth nearly $842,000 in Ecuador, more than $11 million in the United States and more than $19.6 million in Europe, the AP reported.

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The seizure comes after Haaland scored seven goals across four matches for Norway during the 2026 World Cup, held in Mexico, the United States and Canada.

Haaland isn’t the first soccer superstar whose likeness has appeared on seized drugs. Argentine national team captain Lionel Messi’s image has also appeared on a seized package, according to the AP.

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