'Survivor' and e.l.f. Cosmetics form a dream tribe for a campaign starring creator comedian Delaney Rowe and contestant Tiffany Ervin
NEED TO KNOW
- Survivor and e.l.f. Cosmetics have teamed up for a series of vignettes starring creator and comedian Delaney Rowe
- Titled “The e.l.f.ie Advantage,” the vignettes highlight some of e.l.f.’s hero products, including Power Grip Primer, Suntouchable Whoa Glow, and Camo Concealer
- e.l.f. also brought past female winners and contestants together for the Survivor 50 finale red carpet, for which Rowe conducted interviews on the red carpet
Delaney Rowe has what it takes to be the Sole Survivor.
Popular competition series Survivor and beloved beauty brand e.l.f. Cosmetics have partnered on a vignette series, "The e.l.f.ie Advantage," which stars the creator and comedian Delaney Rowe, 30, and season 50 final five contestant Tiffany Ervin.
In the spots, which premiered during the live finale on May 20, Rowe shows past, present, and future female contestants how to use e.l.f. products to get leverage, proving, at least in this reimagined series, that gaining competitors' confidence and winning challenges aren't the only ways to pull ahead.
PEOPLE connected with Rowe following the Survivor 50 finale to get some behind-the-scenes intel on the spot, learn about her love for the beauty brand and reality TV show, and see if she would ever become a contestant herself.
"I create a lot of humor-driven content on TikTok, so when I heard about the Survivor-inspired concept, it immediately clicked for me," says Rowe. "Getting to take that kind of fun, comedic energy and do it on a much bigger scale with e.l.f., a brand that's just as focused on entertaining it's community as it is on beauty, was honestly so much fun."
Credit: e.l.f. Cosmetics
There are three star products featured in "The e.l.f.ie Advantage" — and naturally e.l.f. Cosmetics has packaged them into the ultimate bundle.
From the e.l.f. Power Grip Primer to help you hang on to the bamboo pole, to the e.l.f. Suntouchable Whoa Glow to protect you during an extra sunny challenge, and the e.l.f. Camo Concealer to make it easy to eavesdrop on the opposing team, the trio has everything needed to create the perfect competition frontrunner.
Rowe shows the female contestants how to use them all, but her personal favorite? The primer.
"I basically stole it in my mind the second I tried it on set," she says. "It's one of those products that makes everything feel instantly more locked in and noticeably high quality, even when everything else around you is a little chaotic."
However, if there was one in the trio that she'd back to go on the show, it's the bundle's sunscreen. "SPF is must for me, especially if I'm out on an island all day pretending I know how to build a shelter and not immediately melting in the sun."
Credit: e.l.f. Cosmetics
Rowe got to double down on all things Survivor 50 at the red carpet for the finale, where she interviewed several contestants and winners, all of whom had glowing reviews about "The e.lf.ie Advantage" bundle. Among her interviewees was her costar Ervin as well as Survivor season 32 winner Michele Fitzgerald and season 45 winner Dee Valladares.
Rowe said the evening, for which e.l.f. also brought past female winners and contestants together, felt "like stepping into a reality TV fan's dream."
While there, the women shared the beauty product they immediately reached for after leaving the island, which e.l.f. Survivor tribe they would want to be a part of, and the beauty product they feel is worthy of the immunity idol.
"I'm going to have to go with the Whoa Glow Sunscreen," said Ervin on her immunity idol product. "I am an advocate for the girlies wearing sunscreen every day. Out of all the beauty treatments, the best way to stay hot is to prevent those UV rays."
Rowe and Ervin had an awesome time on set for "The e.l.f.ie Advantage" videos, the creator tells PEOPLE. Rowe held onto the bamboo longer than Ervin, survived the blaring sun, and found out opposing tribe secrets thanks to her e.l.f. products, all while getting to share laughs with a Survivor legend.
"I'd been a fan of her seasons and was definitely cheering her on, so getting to work with her was surreal," says Rowe. "She's also incredibly funny, so it felt less like 'collab' and more like a really good time with a good friend!"
Credit: e.l.f. Cosmetics
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Rowe has been a superfan of Survivor for years, so it meant a lot to her to get to know not just Ervin, but so many of the show's powerful women. "You recognize so many people from these huge, memorable moments on TV, and then suddenly they're all hanging out together in one room," recalls Rowe. "It made me realize how passionate and connected the Survivor community really is."
As much fun as Rowe had with her e.l.f.ie advantage products on set, she knows she wouldn't be able to take them on an official season of Survivor—but that won't stop her from signing up.
"I would actually love to go on Survivor, it's kind of the ultimate challenge," she says. "Sadly, I probably wouldn't get to bring my e.l.f.ie advantage with me on an actual island, which definitely changes the game plan a bit. But I'd still like to think I'd have a pretty solid shot at winning without it!"
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