NEED TO KNOW
- Victoria’s Secret has announced the musical guests for its 2025 Fashion Show to be held on Oct. 15
- Missy Elliott, Karol G, Madison Beer and TWICE will headline the event, making it another year the brand has appointed an all-female lineup
- In 2024, Victoria’s Secret brought on Cher, Lisa and Tyla to celebrate its first in-person runway show since the presentation was placed on hiatus in 2019
The 2025 Victoria’s Secret Fashion Show is almost here and we’ve got news on this year’s epic musical lineup.
On Oct. 8, the brand announced Missy Elliott, Madison Beer, Karol G and K-pop stars TWICE as this year’s headliners, making it another all-female line-up following last year, which included Cher, Lisa and Tyla.
Musical guests have always been a major part of the show and something viewers around the world have looked forward to. Taylor Swift (who performed for two consecutive years), Justin Bieber, Nicki Minaj, Destiny’s Child, Lady Gaga and Harry Styles are among those who’ve taken part in the action.
This year’s presentation will be held on Oct. 15 in New York City and streamed on Prime Video, YouTube, TikTok and Instagram. So far, Adriana Lima, Alex Consani, Anok Yai, Joan Smalls, Lily Aldridge and Yumi Nu are the models confirmed to walk.
The Victoria’s Secret Fashion Show was canceled in 2019, with Stuart B. Burgdoerfer, chief financial officer and executive vice president of L Brands, revealing that the company took a step back “to advance the positioning of the brand.”
The show returned in 2023 with the Victoria’s Secret The Tour, a pre-filmed and streamed event, and in 2024, Victoria’s Secret reintroduced its Angels to the runway with a show held at the Brooklyn Navy Yard in October — and it was a comeback to remember.
Highlights included familiar and fresh faces strutting down the catwalk — including Tyra Banks, Gigi and Bella Hadid, Kate Moss with daughter Lila, and Ashley Graham — as well as plenty of action from the stands (Dylan Sprouse, for one, was not shy about cheering on his model wife, Barbara Palvin, with cutouts of their pets).
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In April, Victoria’s Secret tapped Adam Selman (previously Savage x Fenty) as SVP and executive creative director. “A visionary creative leader known for combining bold fashion design with powerful brand storytelling, Adam has shaped some of the most iconic and culturally resonant moments in fashion through a distinctive, aesthetic, inclusive approach, and deep understanding of how style intersects with pop culture,” the brand said in a press statement.
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