Our top picks are up to 56 percent off
Best Fashion Deals
- Wave Goodbye to Underwire: Maidenform M Rib Seamless Brami, $15 (orig. $34)
- Trendy and Celeb-Worn: Madewell Pull-On Bootcut Track Pants, $65 (orig. $118)
- Leggings with Pockets for Under $10: Sinophant High-Waisted Leggings with Pockets, $8 (orig. $10)
- Upgrade Your Go-To Summer Purse: Coach Bleecker Bucket Bag, $270 (orig. $450)
- Delicate Yet Comfortable Footwear: Dolce Vita Cadel Ballet Flats, $78 (orig. $115)
My favorite part about being a shopping writer? My job allows me to stay on top of where to find unparalleled sales, like Amazon’s Prime Day. For this year’s four-day fashion feast, my colleagues and I decided to share the clothing and accessories that have made it into our own carts, as well as staples we love so much we wish we could buy them again.
Among our recommendations, there are wireless bras, trendy track pants (that I’ve spotted on celebs), leggings with pockets that my mom swears by, and vibrant cowboy boots, which add some much-needed fun to any ensemble. The best part? Prices start at as little as $8.
Best Amazon Prime Day Fashion Deals Overall
- Doubles as a Beach Coverup: Automet Matching Shorts Set, $34 (orig. $50)
- For a Playful Pop of Color: Dream Pairs Embroidered Square-Toe Cowboy Boots, $26 (orig. $48)
- Thick, Cushy Soles: Adidas Barreda Decode Sneakers, $40 (orig. $80)
- Support Without the Discomfort: Maidenform M Rib Seamless Brami, $15 (orig. $34)
- Gently Lifts: Oeak Wireless Bra, $19 (orig. $28)
- Dress of the Summer: Gap Woven Boatneck Dress, $37 (orig. $60)
- From the Airport to Sightseeing: Madewell Pull-On Bootcut Track Pants, $65 (orig. $118)
- Mom-Approved: Sinophant High-Waisted Leggings with Pockets, $8 (orig. $10)
- Designer Deal: Coach Bleecker Bucket Bag, $270 (orig. $450)
- “Model-Off-Duty Look”: Nike AL8 Shoes, $76 with coupon (orig. $95)
Related: We Found Early Amazon Prime Day Deals on Kate Spade, Calvin Klein, and More for Up to 88% Off (Not a Typo!)
Needless to say, it was difficult to narrow down just 52 pieces that my team and I are looking to buy this Prime Day. To be more selective, I thoughtfully selected items that are as functional as they are cute. Among my favorites, there’s an ultra-comfortable bralette for more than 50 percent off, bestselling leggings for under $10, and a roomy Coach bucket bag that’s $180 off.
Best Amazon Prime Day Shoe Deals
Things my team and I can’t stop buying? Comfortable shoes. For example, I’ve been wearing mid-calf cowboy boots with almost every outfit as they add a playful pop of color. Meanwhile, shopping editor Averi Baudler loves her Nike sneakers that give a “model-off-duty look” and have “passed the 10,000-step test on more than one occasion.” I also have Zendaya and Jennifer Lawrence-inspired flip-flops on my radar, which I like to wear to the beach and on errands.
Nike AL8 Shoes, $76 with coupon
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Archies Arch Support Flip Flops $40 at Amazon |
Dolce Vita Cadel Ballet Flats
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Reebok Court Advance Sneakers
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Dream Pairs Embroidered Square-Toe Cowboy Boots
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Sam Edelman Toni Slingbacks $60 at Amazon |
Adidas Barreda Decode Sneakers
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Gola Elan Sneakers $118 at Amazon |
Havaianas Slim Sandals $30 at Amazon |
Adidas VI Court Bold Sneaker
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Reebok Court Advance Sneakers
$60 $46 at Amazon
These Reebok sneakers were the “MVP” on shopping writer Toni Sutton’s recent trip to Japan. Over hours of sightseeing on foot, the shoes “struck the perfect balance between softness and support, and the lightweight design kept them comfortable mile after mile.” At five-feet tall, Sutton also loved the extra height the subtle platform gave her.
Dolce Vita Cadel Ballet Flats
$115 $78 at Amazon
A pair of ballet flats that are actually comfortable? Baudler gives this Dolce Vita pair her stamp of approval. “I can slip them on ahead of a 12-hour workday and dinner outing without fear of blisters or irritation,” she shared. “Plus, their black-and-brown color scheme makes them so easy to style.”
Related: We Tested Walking Shoes Across Orlando, N.Y.C., and Paris — These Held Up Through Multiple 20,000-Step Days
Best Amazon Prime Day Dress Deals
My colleagues and I aren’t just experts in wedding guest dresses. We’re also well-versed in everyday dresses that take you seamlessly from the office to dinner. My most recent cart addition is this polished shirt dress, which was inspired by a Gwyneth Paltrow look. Plus, I’m fixated on this scoop-neck number that looks effortlessly elegant. Shop more editor-approved dresses below from $37.
Btfbm Tube-Top Maxi Dress
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Coccko Casual Button-Down Shirt Dress
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Gap Woven Boatneck Dress
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The Drop Britt Tiered Maxi Dress
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Livtany Scoop-Neck Ruched Maxi Dress $46 at Amazon |
Norma Kamali Belted Flared Midi Shirt Dress $350 at Amazon |
The Drop Britt Tiered Maxi Dress
$60 $51 at Amazon
Maxi dresses are my and editorial director Alex Nelson’s secret to looking put-together with minimal effort. One of her repeat wears is this tiered number that has convenient side pockets. Follow in Nelson’s footsteps by wearing a denim vest over top, which makes it look like a skirt.
Gap Woven Boatneck Dress
$60 $37 at Amazon
Shopping writer Rylee Johnston has been holding out until Prime Day to buy this dress. “It's the perfect balance between elegant and casual with its smooth fabric and delicate boatneck that's just begging to be accessorized with necklaces,” she explained. She plans on dressing it up with dainty ballet flats or skewing more sporty with slender sneakers.
Related: Jennifer Lopez, 56, Just Wore This Throw-on-and-Go Summer Staple — We're Copying Her Lightweight Style from $25
Best Amazon Prime Day Matching Set Deals
Below, you’ll find an array of matching sets that are airy enough to survive sweltering summer temperatures. Among our picks is an “extremely lightweight” button-up set that Nelson wears at least twice a week when working from home. I’m personally eyeing this striped tube-top duo, which I can wear while running errands or picnicking in the park. Shop these deals while prices are as little as $25.
Automet Short-Sleeve Matching Set
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Lillusory Matching Set
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Cozy Earth Long-Sleeve Pajama Set $148 at Amazon |
Automet Button-Up Matching Set
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Hanes Pajamas Set $29 at Amazon |
Anabress Linen 2-Piece Outfit
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Ea’s Secret 100-Percent Cotton Short-Sleeve Pajamas Set
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Tankaneo Striped Tube Top Wide-Leg Pants Set
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Automet Short-Sleeve Matching Set
$37 $30 at Amazon
Sets like this are shopper writer Jeaneen Russell’s “go-to mom uniform.” She’s specifically eyeing this one because the, “airy cap sleeves and drawstring shorts seem perfect for staying comfortable during weekend outings, errands, and other busy days on the go.”
Ea’s Secret 100-Percent Cotton Short-Sleeve Pajamas Set
$40 $30 at Amazon
My current obsession? Wearing matching pajama sets. But they have to be 100-percent cotton and have short sleeves. This baby-blue option checks all the boxes, plus I appreciate the drawstring waist and side pockets. One buyer shared that “they get softer with each wash,” which is music to my ears.
Related: I’m a Busy Mom, and These Amazon Matching Sets Make Me Look More Put-Together Than I Feel — Starting at $21
Best Amazon Prime Day Pants and Shorts Deals
Looking for wide-leg jeans, trendy track pants, or petite-friendly leggings? Now’s the time to stock up. Johnston is excited to buy her first pair of Levi’s jeans, which “fit slightly loose,” so her “legs can move without feeling restricted.” On the other hand, Nelson is looking to buy her third pair of linen shorts, which are her “always-comfy” travel staple. More summer pants inspiration from $8, below.
Seyurigaoka Satin Lace Trim Shorts $19 at Amazon |
Madewell Pull-On Bootcut Track Pants
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Levi’s 94 Baggy Jeans
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Amazon Essentials 5-Inch Linen Blend Shorts $20 at Amazon |
Sinophant High-Waisted Leggings with Pockets
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Oyoangle Striped Wide-Leg Jeans, $38 with coupon
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Oyoangle Striped Wide-Leg Jeans, $38 with coupon
$45 $38 at Amazon
Subtle patterns are my secret to making an outfit more interesting. Pinstripe jeans like these add more visual interest without taking too much attention away from the rest of your ensemble. I also swear by wide-leg silhouettes, as their roominess makes them ultra-comfortable.
Madewell Pull-On Bootcut Track Pants
$118 $65 at Amazon
Senior writer and strategist Clara McMahon says these “cool and sporty” pants are an “every day staple” in her wardrobe. They’re lightweight and sleek enough that she remained comfortable while looking polished throughout a six-hour flight and trekking around San Francisco.
Best Amazon Prime Day Shirts Deals
If you were to ask my overflowing New York City closet if I own too many tops, it would say yes. Is that going to stop me from stocking up on more during Prime Day? Absolutely not. Some recommendations I’m taking into account include this sophisticated boat-neck top that associate editorial director Jennifer Maldonado raves about. Shopping writer Maggie Horton has also convinced me to grab this workout tank with a built-in bra because of its “quick-drying” material.
Tankaneo Puff Sleeve Cotton Blouse
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HoTouch Button-Down Shirt
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Suuksess Cloud Cashmere Boat Neck Top $34 at Amazon |
Mathcat Tank Top with Built-In Bra $27 at Amazon |
Suuksess Double-Lined Square-Neck Tank Top
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Siliteelon Button-Up Shirt $20 at Amazon |
Beyond Yoga Spacedye Slim Racerback Cropped Tank $68 at Amazon |
Pinkmstyle Tube Top with Built-in Bra
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HoTouch Button-Down Shirt
$29 $20 at Amazon
“Few things are as adaptable as a white button-down shirt,” mused shopper writer Nicol Natale. This one is currently in her cart because of its breezy linen material and “layer-friendly” design. She’s planning on wearing it with linen pants, shorts, and jeans for the foreseeable future.
Best Amazon Prime Day Undergarment Deals
One thing my colleagues (and most women) can unanimously agree on is that we’re not putting up with uncomfortable bras anymore. We’ve hunted down our favorite wireless options that don’t pinch, create a nice shape, and look smooth under clothing. Shop our picks from $15.
Floatley Cozy Adjustable Wireless Bra $35 at Amazon |
Oeak Scalloped Wireless Bra
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Oeak Wireless Bra
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Maidenform M Rib Seamless Brami
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Inlyric Inbarely Triangle Bralette
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Puff Body Invisible Strapless Sticky Bra
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Floatley Cozy Adjustable Wireless Bra
$35 at Amazon
Russell keeps reaching for this wireless style, namely because it feels “silky and lightweight.” She also appreciates that the “light padding stays in place” and that it’s stretchy enough that she can pull it on over her head without having to undo the back clasp.
Best Amazon Prime Day Accessories Deals
Summertime opens the door to a myriad of playful accessories. Personally, I’m in the market for a new brown bag, so I’ve got my eye on this gorgeous leather shoulder bag from Coach. I’ve also been trying to heed my mom’s advice about proper sun protection, so I threw this sun hat with a neck flap into my cart. Peruse more must-have purses, eyewear, and hair accessories, while they’re still marked down.
Coach Tabby Shoulder Bag 20
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Sojos Polarized Aviator Sunglasses
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Zylioo Straw Bucket Hat $19 at Amazon |
JW Pei Gabbi Bag
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Haimeikang Set of 2 Flower Hair Claw Clips $15 at Amazon |
Docvit Foldable Wide-Brim Hat with Neck Flap $10 at Amazon |
Coach Swing Zip Bag with Grommets $450 at Amazon |
Coach Bleecker Bucket Bag
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Sojos Polarized Aviator Sunglasses
$16 $14 at Amazon
This “luxe-looking” pair of Sojos are “practically glued” to senior shopping writer Alyssa Grabinski’s face. Perks include how “incredibly lightweight” they feel and how many compliments she receives while wearing them. Bonus: They’re polarized, so you won’t be squinting in the summer sun.
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