“I feel like the whole campaign was really about bringing King Kylie back in a way that feels playful, nostalgic and just perfect for the summer,” Jenner tells PEOPLE
Credit: Dunkin’
NEED TO KNOW
Key Takeaways
- Kylie Jenner spoke with PEOPLE about partnering with Dunkin’ to launch the King Kylie Collection, featuring three pink-themed summer drinks
- The campaign celebrates Jenner’s iconic King Kylie era with playful nods to her vibrant hair colors and Snapchat filters
- Jenner stars in a cheeky ad for the campaign wearing her signature pink wig and suit while leading a pink-themed boardroom meeting
King Kylie is back and more pink than ever.
On July 8, Dunkin’ announced a new campaign and line of drinks in partnership with Kylie Jenner called the King Kylie Collection in a nostalgic nod to the Kylie Cosmetics founder’s iconic era of over a decade ago.
“I feel like the whole campaign was really about bringing King Kylie back in a way that feels playful, nostalgic and just perfect for the summer,” Jenner tells PEOPLE. “I feel like it’s always just fun to tap back into that.”
Credit: Dunkin’
The campaign features three colorful and pink-hued drinks inspired by the vibrant hair colors and Snapchat filters that defined the era which ran from roughly 2014 through 2016.
“I felt the King Kylie era was very pink. That’s always been my favorite color, and so we wanted to expand on that,” Jenner says. “I feel like it was just such a time … it was just fun. It was confident and the era is still such a big part of me. So it’s always fun to just bring it back to life.”
Credit: Dunkin’
The new line of drinks features the Candy Pink Lemonade Refresher, which features pink pineapple flavors mixed with lemonade and dragonfruit pieces, the Vanilla Pink Cloud Latte, which is a twist on a classic French vanilla iced latte with colorful strawberry cold foam and the Pink Lemon Drop Suncloud Lemonade, which is a creamy lemonade mixed with oat milk and topped with the same pink strawberry cold foam.
“They’re all just super yummy. I was a fan of the refreshers before and that’s definitely the one on set that I drank — I drank like 10 of them,” Jenner laughs. “So I’m excited. Very pink and very King Kylie.”
The new campaign features a cheeky new spot where Jenner leads a meeting in a boardroom while donning her signature King Kylie pink wig and a matching pink suit. In the meeting, the table erupts in chaos as employees shout out streams of corporate jargon, asking Jenner questions on items like “deliverables” and “synergies.” Jenner remains unbothered and simply presents the King Kyle Collection, telling the room that “everybody loves it” before exiting effortlessly.
Credit: Dunkin’
“I thought the boardroom idea was just amazing. So we had a few creative calls about that and it came to be what it is now and I’m obsessed with it. I can’t wait for people to see it,” she says. “I think that people are going to love it. I think that they get really excited when I put a wig on so I’m excited to post all those images and just have my pink hair. I’m happy that I went for it because on set I didn’t know if I wanted to do it or not. So I’m really excited.”
Credit: Dunkin’
While Jenner is a fan of all her new pink drinks, she has her go-to tried and true anytime she’s craving coffee.
“I’m a classic vanilla latte iced girl,” she says. “And anytime I’m in New York too, I’m always getting my Dunkin’.”
Credit: Dunkin’
The King Kylie Collection will be available for a limited time at Dunkin’ starting July 8.
Read the full article here
